SPEC WORK FOR
BLAZE PIZZA
concept / copy / art direction
INSIGHT
We love to be included. And we love pizza.

CONCEPT
Become Emblazened and join the secret society of Oven-lovers. Forging personal pizzas in only 180 seconds, our Oven is truly a miracle worthy of praise. 
PRINT
JOIN US
JOIN US
DARE NOT TO SHARE
DARE NOT TO SHARE
A BOUNDLESS PIZZA AWAKENING
A BOUNDLESS PIZZA AWAKENING
SOCIAL
{those who face the fire shall taste glory}
{those who face the fire shall taste glory}
THE EMBLAZENED
THE EMBLAZENED
{forged by fire}
{forged by fire}
JOIN US
JOIN US
{we love Oven}
{we love Oven}
IN-STORE
What's in a name?

The Emblazened cherish individuality. That’s why each of our 28,000 pizzas has a unique name. 

In the restaurant, customers are able to create their pizza one topping at a time. Once it has been forged by fire, its moniker is then printed upon a sticker and affixed upon the box. 

For the customers who already know what they want, they can simply call it by its name, and the pizza-makers are able to identify the ingredients in seconds.
The Chosen Few

Almighty Most Meaty  |  Garden of the Pig  |  Herbas Veganas  |  Praise to Lono  |  Mozzarella Mystery  |  Hickory Hen  |  House of Spices  |  Gluten Destroyer  |  Plant-Based Prophet
INTERACTIVE
Inside the Blaze app, users have access to entire database of unique pizza names via the Emblazened Name Generator. 

With a quick selection of ingredients, and the user is not only be able to learn and share the name, they are able to order their pizza with the tap of a button. 

A miracle, indeed.
CUSTOMER LOYALTY
Since we're so into labels, let's call this what it is: a customer loyalty program.

When pizza-lovers become Emblazened, they'll be initiated into our customer loyalty program, through which they will earn free pizzas, gain exclusive access to our test kitchen, and more. 

It's like a punchcard, but way hotter. 
EXPERIENTIAL
CW: Alex Floyd / Ben Estus  
AD: Ben Estus

Created at Denver Ad School

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