SPEC WORK FOR BLAZE PIZZA
The Emblazened
Humans are social beings. We crave a sense of belonging, organization, and meaning. In the present climate, however, we're feeling more disconnected than ever.
With a new secret society of Oven-lovers, Blaze will unite the people in praise of pizza. Though the pies may be personal, every order reminds customers that they're part of something bigger: The Emblazened.
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/974436d9-5db8-4c78-8f24-50bec80ad01c_rw_1920.png?h=b244ce146e91774815709a83b5e576b7)
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/6f7bcbf7-df64-4d9c-85cb-68e51f6dce5b_rw_1920.png?h=e1e71992d6bea3cdc1943191be655d9f)
![JOIN US](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/0627cabe-7771-43b8-93bf-89ed94916b25_rw_3840.png?h=733f3f092be7fd91fe3ff508855ba864)
JOIN US
![DARE NOT TO SHARE](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/08d7f701-c024-4c19-8764-4b0fcd5c21b4_rw_3840.png?h=a3ab5e666722d54f69861a4eb3517c6d)
DARE NOT TO SHARE
![A BOUNDLESS PIZZA AWAKENING](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/ee1bea26-c592-4de9-8781-6c12430b0d09_rw_3840.png?h=9649fbb42352e604a186f72f27d7e0c8)
A BOUNDLESS PIZZA AWAKENING
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/01679b98-b130-406b-a504-0848c3819479_rw_3840.gif?h=088d43ce0c4cd4e4b25bde1637a61190)
What's in a name?
The Emblazened cherish individuality. That’s why each of our 28,000 pizzas has a unique name.
In the restaurant, customers are able to build their pizza one topping at a time. Once it has been forged by fire, its moniker is then printed upon a sticker and affixed upon the box.
For the customers who already know what they want, they can simply call it by its name, and the pizza-makers will identify the ingredients in seconds.
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/dd1a1c45-3d64-4add-abde-1cb612e728be_rw_3840.png?h=562ea295e254ac6ddf3b648ed2931d33)
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/7677bf8c-a5db-4bdf-8dc7-792d1bb6647e_rw_1920.png?h=2df3a3094df20afe15b1f507f1fd10c4)
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/48ac88e1-2280-4713-aac8-33d703dbb6fe_rw_1920.png?h=6227758589b8d9098c7cf806bcbc9a87)
Inside the Blaze app, users have access to entire database of unique pizza names via the Emblazened Name Generator.
With a quick selection of ingredients, the user is not only be able to learn and share the name, they are able to order their pizza with the tap of a button.
A miracle, indeed.
CUSTOMER LOYALTY
Since we're so into labels, let's call this what it is: a customer loyalty program.
When pizza-lovers become Emblazened, they'll be initiated into our customer loyalty program, through which they will earn free pizzas, gain exclusive access to our test kitchen, and more.
It's like a punchcard, but way hotter.
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/ef5f8ee7-242d-4465-8947-3be9a1e832d0_rw_3840.png?h=98ccc99b899aa70dd6ec097eab6b6cf5)
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/ad0a63a4-70f3-4b28-b3d5-a6c750c2943c_rw_3840.png?h=b74152cc10ae99cb65c96e4576b8f709)
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/9ca6328d-b5b0-4e38-bf17-8cbb7fd5d5b2_rw_3840.png?h=711751f20e74c0988b6e698ebae59491)
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/3ea0e492-e5fa-4eec-a884-e76ff0755a4d_rw_3840.png?h=eff4995257638bf5b04a22bf9dc6f4a8)
EXPERIENTIAL
![](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/68fc4bd8-4925-475d-9509-529ec08fa83e_rw_1920.png?h=434b08d2f7c1dd3db564bc1c2e1b4c08)
SOCIAL
![{those who face the fire shall taste glory}](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/908d6ed8-054e-477f-8b3c-c5350434b886_rw_1920.png?h=178130e748aeeb93d82ce343cd0ebc75)
{those who face the fire shall taste glory}
![THE EMBLAZENED](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/f5225647-7781-4a9c-8d1b-e2b41ebb901e_rw_1920.png?h=1c507beb6e2b0c5cc741eb07fdf00515)
THE EMBLAZENED
![{forged by fire}](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/3eaa5374-eae8-449e-becf-94fe17ddd302_rw_1920.png?h=2ca04c134c38b4a05e3a21af26147c65)
{forged by fire}
![JOIN US](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/891e264a-d9e9-4a8f-b331-57113ee3c52e_rw_1920.png?h=9e762906b324013a8908103484cae06c)
JOIN US
![{we love Oven}](https://cdn.myportfolio.com/66025084-504e-4086-980d-bf81d599d19a/2a32c57a-ce6a-416e-ab98-34cc0cbc8dd4_rw_1920.png?h=5bcc3a8b71c208c2d0fd86c876771e39)