Humans are social beings. We crave a sense of belonging, organization, and meaning. In the present climate, however, we're feeling more disconnected than ever.
With a new secret society of Oven-lovers, Blaze will unite the people in praise of pizza. Though the pies may be personal, every order reminds customers that they're part of something bigger: The Emblazened.
What's in a name?
The Emblazened cherish individuality. That’s why each of our 28,000 pizzas has a unique name.
In the restaurant, customers are able to build their pizza one topping at a time. Once it has been forged by fire, its moniker is then printed upon a sticker and affixed upon the box.
For the customers who already know what they want, they can simply call it by its name, and the pizza-makers will identify the ingredients in seconds.
The Chosen Few
Almighty Most Meaty | Garden of the Pig | Herbas Veganas | Praise to Lono | Mozzarella Mystery | Hickory Hen | House of Spices | Gluten Destroyer | Plant-Based Prophet
Inside the Blaze app, users have access to entire database of unique pizza names via the Emblazened Name Generator.
With a quick selection of ingredients, the user is not only be able to learn and share the name, they are able to order their pizza with the tap of a button.
A miracle, indeed.
Since we're so into labels, let's call this what it is: a customer loyalty program.
When pizza-lovers become Emblazened, they'll be initiated into our customer loyalty program, through which they will earn free pizzas, gain exclusive access to our test kitchen, and more.
It's like a punchcard, but way hotter.
My Roles: Art Director, Designer, Writer
Co-Writer: Alex Floyd
Created at Denver Ad School