Ben Estus – Art Director

LUCID MOTORS

TEST DRIVE
YOUR FAMILY

Most family SUVs have to prove they’re ready for everything a family can throw at them. The Lucid Gravity starts from a different place. With the performance, range, space and versatility to go well beyond what families expect from an SUV, the Lucid Gravity can ask a question few vehicles can: Is your family built for the car?

The campaign is running across TV, OLV, digital, social and other targeted media, including YouTube, Meta, TikTok, Reddit, Pinterest and LinkedIn. The campaign will roll out in Europe and the Middle East later this year.