SPEC WORK FOR
ORGANIC VALLEY ULTRA
concept / art direction
INSIGHT
Parents are afraid to admit they buy milk. It’s become taboo.

CONCEPT
Milk is no longer a four letter word.
OUT-OF-HOME
SOCIAL
STUNT
This store is full of $#!%

With exterior and interior signage, specialty display materials, limited edition bottles, and more, we're turning Whole Foods into a big ole $#!% show.    
AD: Ben Estus

Created at Denver Ad School

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