SPEC WORK FOR MOD PIZZA
BE EXTRA
My Role: Art Direction
Copywriting: Cara Anne Anderson, Sean Billisitz
INSIGHT
Being "extra" is seen as a bad thing. According to the kids these days, it's obnoxious, overdramatic, and loud.
CONCEPT
We’re making “extra” a good thing. At MOD, you can get all the toppings you want for one price. You can be extra without paying for it. Go ahead, stuff that loud mouth with some pizza.
PRINT
When we're not playing with stickers, we'll have some regular ads too.
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