ACADEMY SPORTS + OuTDOORS
FUN CAN'T LOSE
In a game obsessed with winning, fun is undefeated.

Campaign launch drove Academy's first positive quarterly comp sales since 2021
"Sleepover" | Summer :15
"Surprise MVP" | Back to School :15
"Calling Birds" | Holiday :15
"Ellis" | Holiday :15
"Donuts" | Holiday :15
"Gather Round" | Holiday :15
"Giant" | Summer :15
"Brisket" | Summer :15
"Stands" | Back to School :15
"Vert" | Back to School :15
"Family Game" | Summer :15
"Rain Race" | Summer :15
Creatives: Bryson Schmidt + Ben Estus
CDs: Tim Cole + Colin Lapin
CCO: Tim Roan

Executive Producer: Abby Hinojosa
Producer: Sean Phung
Director: Hoffman / Metoyer
Photographer: Troy Nebeker

Agency: McGarrah Jessee
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